I am 100% free of parabens, phthalates, sulphates, silicones, artificial colours and fragrances. I transform your hair in 6 miraculous ways. I deep cleanse your hair & scalp as ABC in my formulation can absorb toxins and impurities and removes dead skin cells that accumulate on the scalp. I allow the scalp to breathe and absorb sweat and other odorants from your scalp and keep your hair smelling nice all day. I promote scalp health by increasing blood circulation, speeding up metabolism and encouraging cell growth. I remove dandruff and prevent hair fall with ABC's antibacterial, anti viral, anti fungal and anti microbial properties. I moisturise your scalp and strand and nourish them with potassium and magnesium. I prevent hair from frizzing by regulating humidity and prevent hair static by emitting opposing ions to fight against ions occurring in hair.